Does hiring a celebrity enhance an event?
It will depend on a variety of factors; what the event is for and the demographic of your attendees for starters! The draw of a celebrity attendee or performance is the latest hot topic of conversation between our Event Management Team.
Lets take a look at a few different types of events and see how a celebrity booking might work (or not work as the case may be!)
Celebrity Conference Speaker
For a conference attended by clients and/or prospective clients of your company, a industry-specific celebrity can be a real draw for attendance.
Make sure they have something relevant to say though, ‘motivational stories’ have their place at conferences but if you’ve booked a celebrity as your keynote speaker you really want them to be reinforcing the topic/theme of your conference.
Celebrity Party Performance
You need to think about the purpose of the party: Is it a product launch attending by media and bloggers who will write about the event? Is it a bespoke function designed to celebrate company achievements or encourage team-bonding?
A product launch wants as much attention as possible, but be sure you’re getting the right kind; booking the ‘it’ girl of the moment might detract from the event, whereas a celebrity who works/promotes your industry sector will feel relevant and inspiring.
A party for your team/company really depends on the guests themselves. If they have a shared love of a TV talent show act then go for it. But if you have a vast mixture of ages/tastes amongst your staff it may be harder to find a celebrity that actually appeals to everyone. If the party is a reward for their hard-work it’s not fair to book a celeb that only half the crowd have even heard of …
Our entertainment experts booked gymnastic whizz-kids ‘Spelbound’ (Britains Got Talent winners) to perform at a corporate event recently – have a look at our Spelbound video over on the Effective Event Solutions facebook page.
Celebrity Event Guest
Whilst it would be wonderful to think you could just send a few invites and have a glittering array of acclaimed stars arrive on the day, unless you’ve got big brand appeal you can’t assume celebrities will want (or be able – they have busy schedules!) to attend.
Booking a celebrity guest as a ‘host’ for your event is a great way to use their popularity without it looking like you paid big bucks for a short ‘appearance’. Your event invites can be titled as ‘Company X and Celebrity A invite you’, which gives the whole event a bit more gravitas.
Talking of big brand appeal though, there were a few famous faces enjoying the bespoke cocktail bar run by Effective Event Solutions at the 2014 Glamour Awards – see photos on our facebook page.
Celebrity Show Demonstration
Whether it’s an on-trend piece of technology or a tempting new food product, a celebrity demonstration could be a real show-piece of the event.
Celebrity demos work particularly well at exhibitions, offering a focal point and boosting ticket sales. This could be anything from a cookery masterclass to a DJ showcasing the latest tunes.
One word of advice for any celebrity booking – do your research on the potential celebrity. For example,you don’t want to book the latest popstar to help promote a new car, only to find out that he/she can’t even drive!