Tens of thousands of passionate foodies descended on London’s Regent’s Park last weekend to celebrate the best of world-class drink and cuisine at Taste of London festival.
First Drinks took a prime position within the festival layout and we built a full bar environment to showcase their portfolio of spirit brands to the hoards of ticket holders who flooded into the event each day.
Building upon the success of the First Drinks stand year by year, for 2012 we provided a dramatic open sided canopy and built a branded entrance ramp up to imposing floral displays to draw in guests to the main bar area. The stand was themed with our artistic take on a classic chateaux interior and showcased each distinct brand along the main wall (alongside an essential Stag’s head of course!)
Our DJ played an incredible feel-good set for each of the evening sessions, which had everyone dancing on the tables and soaking up the buzzing atmosphere so much that they asked where our ‘real’ bar was … lucky for them the First Drinks brands mean they can make all those tasty cocktails at home!