Last friday we were thrilled to assist William Grant & Sons with the unveiling of Girvan whisky as a UK market exclusive.
The original Girvan Patent Still, know affectionately as “No. 1 Apps”, a distillery term for apparatus, was built in 1963 under the stewardship of Charles Gordon, a whisky pioneer and the great-grandson of William Grant. Fifty years later, William Grant & Sons proudly launched its first ever single grain whisky under the emblem of the very first Girvan Patent Still.
John Ross, Master Distiller, said: “The Girvan Patent Still continuous distillation method takes the finest cereal grains to produce a very pure, fruity and clean-tasting grain spirit, which is lighter in aroma and character than most malt whiskies. It is then matured in first-fill American White Oak which adds flavour, character, colour and complexity. Time mellows the whisky, amplifies the aroma and enriches the taste. Characterised by vanilla, toffee, honey and caramelised fruit notes, the whisky delivers a taste that truly reflects William Grant & Sons’ pioneering distillation heritage.”
Our team worked with the distinct flavour notes of the whisky to create matched sweet canapes for service throughout the launch night.
The evening was well attended by the media, who were eager to be introduced to the new brand ahead of it’s exclusive UK-Only store-drops in 2014.