Imbibe Live at Olympia

The Effective Event Solutions team includes experienced show stand designers & builders. For the 2013 Imbibe show we worked with First Drinks Brands Ltd to produce enticing and engaging exhibition stands in line with individual brand values.

For Reyka Vodka we designed an Icelandic shack complete with weathered metal walls and window ‘views’ across the stunning landscape that this lava-filtered spirit hails from.

For Tia Maria we created a dark and sumptuous cocktail bar, which served espresso martinis and other classics in keeping with the brand’s ‘When the sun goes down ..’ tag line.

We also brought to life the idea of a ‘Masterclass zone’ which featured lively presentations from Brand Ambassadors for the likes of Hendricks, DeKuiper, Mount Gay rum and Glenfiddich. This took the form of a versatile cube with interchangeable wall hangings and a mixologist providing samples throughout the day – we took the concept one step further for Sailor Jerry’s rum by bringing in cinema seating & low lighting to create an entirely new atmosphere for their short films.

Imbibe Live is the intelligent, annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade and is keen to improve their offering and knowledge.

The event attracts over 8,000 drinks professionals across two days and a strong presence to engage with each and every attendee is vital – we were delighted to work with these brands in producing visually exciting stands which did just that.

If you’re looking for a stand that will grab (& hold) the attention of your target audience for future shows, get in touch with us now!