Taste of London 2012

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Welcoming guests in to sample the delectable First Drinks Brand's cocktails

Tens of thousands of passionate foodies descended on London’s Regent’s Park last weekend to celebrate the best of world-class drink and cuisine at Taste of London festival.

First Drinks took a prime position within the festival layout and we built a full bar environment to showcase their portfolio of spirit brands to the hoards of ticket holders who flooded into the event each day.

Building upon the success of the First Drinks stand year by year, for 2012 we provided a dramatic open sided canopy and built a branded entrance ramp up to imposing floral displays to draw in guests to the main bar area. The stand was themed with our artistic take on a classic chateaux interior and showcased each distinct brand along the main wall (alongside an essential Stag’s head of course!)

Our DJ played an incredible feel-good set for each of the evening sessions, which had everyone dancing on the tables and soaking up the buzzing atmosphere so much that they asked where our ‘real’ bar was … lucky for them the First Drinks brands mean they can make all those tasty cocktails at home!

Click here to find out more about this event

Skype – Munich Conference

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Creative conference venue in Munich, Germany

Tasked with finding an inspiring venue alongside strong global flight links, we took the Senior Leadership team to Munich, Germany.

Holding the main conference days in a stunning disused factory, gave presenters a fantastic opportunity to inspire their audience within a relaxed and free environment. Shunning the standard (uncomfortable) conference chairs, we sourced sofas, giant bean bags and cushions to encourage open communication between all employee levels.

Utilising the German traditions on Munich’s doorstep, we introduced the international teams to some true Bavarian thigh-slapping fun in the traditional beer cellars on the first evening.

We took a change of pace with the second evening on the city’s imported summer beach overlooking the Danube, complete with on-brand cocktails and fire performer. Followed by the last evening at a the hi-tech La Baracca Italian restaurant where we privatised half the establishment ordering from electronic tablets within the tables.

Building evening experiences into the week’s schedule of meetings encourages a fully accessible approach between all levels off attending staff and the open nature of discussions builds on the productivity of the meeting content.