Mount Gay Rum – sampling at Waitrose

Throughout the month of December we’ve been running sampling sessions for Mount Gay Rum at Waitrose stores across London.

The high footfall of Christmas shoppers provides the perfect opportunity to both introduce new customers and promote Waitrose’s special offer to those who already know and love the brand.

Effective Event’s bar team have a wealth of rum knowledge to engage consumers and drive store sales of Mount Gay Extra Old: An opulent blend of the finest spirits aged for 8 to 15 years. Where Eclipse is floral and fruity, Extra Old blends significantly older barrels of mainly double pot distillates that have rounded these crisper notes into a subtler balance, which is on special offer until the new year at Waitrose.

Every great story begins with a time and a place. For Mount Gay Rum that time and place is the Caribbean Island of Barbados in 1703. Rum, originally called “Kill-Devil” by the Barbadians who first distilled it, is truly a product of the island. The abundance of molasses combined with the culinary ingenuity of early settlers and, of course, their legendary thirst for alcohol lead to this unique discovery in the production of spirits.

We brought the heritage and charm of the world’s oldest rum brand to life in our sampling area; producing logo’d barrels and displaying traditional accompaniments such as banana, coffee and sugar cane.

Sampling at locations from Richmond to Oxford Street also involves a detailed logistics plan, which our team have expertly executed thus far, to ensure all items (and staff!) arrive on time and raring to go at each location.

Sampling stats coming soon! We’re off to Gloucester Road next … Why not pop down for a bottle of Mount Gay Extra Old Rum to enjoy Christmas like the laid-back Bajans this year?