Summer Product Launch in London

This July we were thrilled to be working with William Grant & Sons UK again on their annual Market Report* launch.

It was a particularly special night for the client as they proudly announced the new company name of William Grant & Sons UK (previously First Drinks Brands – FDB). This presented some challenges for our branding, as guests would arrive to the presentation expecting to see FDB signage before the announcement was made …

We created double sided welcome boards for our flexible display stands, meaning we could flip all the signs whilst the invitees were enjoying the presentation – thus they exit into the new William Grant & Sons UK event. A great surprise and success!

As William Grant & Sons UK represent a vast range of prestigious spirit brands we created a ‘kitchen table’ style bar with a huge range of ingredients on display. Whilst giving our mixologists space to showcase the brand serves from Sailor Jerry rum, Hendrick’s Gin, Reyka vodka and Girvan whisky, it also meant guests could request and create their own drinks on the night.

We were also delighted to be joined by the expert bar team from the Rivoli Bar at the Ritz London hotel, who showcased their Tallulah cocktail made with Piper Heidsieck champagne, which features on their new summer menu.

Star of the show was quite probably Three Barrels Honey which had it’s UK product launch that night! We used quirky vintage accessories to re-create Lord Basildon’s style (see the Three Barrels Honey link below) out on the terrace which really captured the ‘Embrace the Unexpected’ moto of the brand.

Have a look at more photos on our facebook page

*The Market Report itself is a valuable tool for the UK drinks media providing insight into future trends for both on and off trade, while looking at the evolution of the UK drinks industry as a whole.

Take a look at last year’s event at the Violin Factory here

To find out more about the new Three Barrels Honey flavour click here